The seismic shifts continue to roll as advertising today is less Mad Men and more MythBusters: lots of smart people testing assumptions that used to feel like laws of physics. Nothing is “broken,” exactly, but several things are being politely disproven in real time. Holding companies deserve credit for building industrial-scale creativity. They mastered reach, specialization, and global coordination, no small feat. But the industry they perfected has quietly shape-shifted. Marketing now...

Given what feels like the daily disruption (meltdown/tremors/WTF news alerts) in the marketing landscape, can’t say I’m shocked at how many new agency search asks are showing up in my inbox. But more CMOs managing growing pressure and highly competitive markets know that inertia is not a strategy and maybe it’s time to stop clinging to their current agencies like it’s a toxic marriage with shared passwords and no prenup. An agency search isn’t a betrayal; it’s due diligence with a backbone....

Breaking and Entering Media has done something rare in the advertising world: it respects time. In an industry capable of turning a two-sentence insight into a 60-slide deck, their “industry news in 60 seconds” format feels almost revolutionary. One minute, a few headlines, no throat-clearing, no panel discussion about “what it all means.” Just the facts, the wink, and you’re back to your day. It’s the espresso shot of ad-industry content. Which is why their temptation and moreover lean...