Cliff Courtney's experience as both a global marcom agency Chief Strategy and Chief Marketing Officer, along with brand side marketing and brand leadership experience, has helped a multitude of brands form perfect partnerships and drive top line growth. His methodologies have been implemented to drive performance marketing with mega-retailers from Walmart, Sam's Club, Office Depot, and Party City, to restaurants such as McDonald's, White Castle, Firehouse Subs, Boston Market, Dunkin' and Papa John's, plus numerous CPGs and ecommerce players. Fearless and innovative, Cliff believes that fortune favors the brave, and that marketshare is earned on the backs of ideas. Ultimately, Cliff describes his style as data informed, people guided, and idea driven.